The projector hums with a low-frequency vibration that I can feel in my molars. On the screen, a 171-page slide deck is currently idling on page 31, displaying a series of interconnected hexagons that look less like a corporate structure and more like a map of a particularly aggressive beehive. There are 41 people in this room, or perhaps 31 if you exclude the ones who have physically remained but mentally checked out to go grocery shopping in their minds. We are being ‘realigned.’ It is a word that suggests wheels being brought back into a straight path, but as I watch the cursor blink, I realize we are actually just being renamed. The dysfunction hasn’t left the building; it has simply updated its LinkedIn profile.
Yesterday, I spent nearly 201 minutes explaining the internet to my grandmother. She understands the concept of a library, and she understands the concept of a letter, but the idea that a vast, invisible web of data is currently pulsing through the air around her tea kettle is offensive to her sensibilities. I find myself in a similar state of cognitive dissonance now. I am looking at a chart where ‘Vertical Integration’ has been replaced by ‘Cross-Functional Synergy Units,’ and I am expected to believe that this 1-degree shift in vocabulary will fix the fact that it still takes 51 days to get a simple expense report approved. It is the corporate equivalent of telling my grandmother that the internet is just a series of very fast pigeons. It is a lie told to simplify a reality that leadership is too exhausted to actually fix.
[the movement is the mask]
Corporate reorganizations are Chloe’s lighting tricks. They don’t fix the cracks in the culture or the rotting floorboards of the business model; they just change the angle of the light so that the cracks are no longer the first thing you see when you walk into the room.
The Art of Grazing Light
I think about Chloe F. often during these meetings. Chloe F. is a museum lighting designer I met during a project in 2021. She is the kind of person who can spend 81 hours debating the difference between a 3001-Kelvin and a 3011-Kelvin light source. She once told me that the most effective way to hide a structural crack in a gallery wall isn’t to patch it, but to change the angle of the shadows. If you wash the wall in a flat, high-intensity beam, every fissure becomes a canyon.
In this new iteration of our reality, my direct manager is now my ‘Success Coach,’ and our department has been absorbed into a ‘Global Delivery Hub.’ But the 11 people in my immediate circle are still the same people. Dave still forgets to attach files to his emails. Sarah still spends the first 21 minutes of every meeting complaining about the temperature of the office. The friction points haven’t moved. We’ve just rearranged the furniture in a burning house and called it a ‘spatial optimization strategy.’
11
Immediate Circle
41
Room Attendance
101
Transition Days
The friction points haven’t moved. We’ve just rearranged the furniture in a burning house.
Why We Change Titles
I find myself slipping into a stream of consciousness where the lines on the screen start to resemble the wiring diagrams I saw in my grandmother’s old house. It’s all connected, yet none of it seems to power anything useful. Why do we keep doing this? Maybe it’s because actually changing behavior is hard. It requires a level of vulnerability and honesty that most people in this room would find more terrifying than a 51% pay cut.
To fix a company, you have to talk about why people hate working together. You have to address the 11-year-old grudges and the systemic laziness. But you can’t put a grudge in a hexagon. You can’t ‘realign’ a lack of trust with a PDF. So, we change the titles. We pretend that by calling ourselves ‘squads’ instead of ‘teams,’ we will suddenly start acting with the precision of elite military units instead of a group of people who just want to finish their coffee and go home.
“
I remember explaining to my grandmother that her emails don’t actually live on her computer. She looked at me with a profound, quiet skepticism, the kind you usually reserve for people claiming to have been abducted by aliens. I see that same skepticism in Chloe F. when she looks at the ‘optimized’ lighting plans provided by architects who have never actually stood in a gallery.
– The Gap Between Plan and Experience
There is a gap between the plan and the experience. In that gap lives the entire reality of the working world. We spend $301,001 on consultants who specialize in ‘organizational design,’ and they give us back a mirror that makes us look 11 pounds thinner. We buy it because we want to believe it. We want to believe that the friction we feel every morning is a structural problem and not a human one.
The Ghost Dance
But the friction remains. It is the heat generated by 21 different egos rubbing against each other in a space that is too small for all of them. No amount of renaming will change the fact that the ‘Agile Transformation’ is being led by people who haven’t had an original thought since 1991. It’s a ghost dance. We are performing the rituals of a successful company in the hope that success will eventually be fooled into showing up.
Expense Approval
Transition Phase
We create 11 new committees to oversee the work of the 1-man team that is actually doing the work. We create ‘Slack channels for transparency’ that only serve to bury the truth under 1001 notifications of ‘congrats’ and ‘great job!’ It is a digital layer of lighting, a way to graze the surface of our failures until they look like intentional design choices.
The Sprints (Day 1-11)
I tried to embrace the new terminology.
The Glossary Fails (Day 12+)
The terminology is just a heavier coat of paint.
“
That is what a reorg does. It takes the same static reality and shifts the illumination just enough to make us think we are looking at something entirely different. For a few weeks, everyone is on their best behavior…
– Chloe F., on Shifting Shadows
Complicity in the Rearrangement
There is a specific kind of exhaustion that comes from participating in a farce you are not allowed to acknowledge. It’s the feeling of explaining a cloud-based server to a woman who still uses a rotary phone. We are all complicit in the rearrangement. We draw the lines, we update the signatures, and we wait for the 1st of the month to collect the paycheck that validates the charade.
The Comfort of Flux
Movement
The goal itself.
In Charge
The illusion of control.
Slide Deck
The actual output.
Eventually, I’ll close this laptop. I’ll walk out of this room with 31 other people, and we will all go back to our desks-which haven’t moved-to do the same work we were doing 51 minutes ago. We will use the new names for the old problems, and for a brief moment, we will feel like we’ve accomplished something. But the shadows are already shifting back. The cracks are still there. The internet is still invisible. And the lighting, no matter how carefully Chloe F. placed it, cannot turn a hexagon into a solution. We are just people in a room, waiting for the 171st slide to finally, mercifully, end.